About HIT Global

Who We Are

HIT Global is the home of Humanising IT™, the award-winning approach that brings human-centred design into IT service management. We exist to challenge decades of “process-first” thinking in IT — and instead place people at the centre of how technology services are designed, delivered, and experienced.

Founded by Katrina Macdermid and Mark Basham, and joined by Wesley Eugene and Tariq Valani, HIT Global combines deep ITSM expertise with design-led innovation. Together, we bring decades of experience across CIO leadership, ITIL authorship, aviation, consulting, and global IT operations.

With a worldwide partner network, a growing certified community, and recognition from leading organisations, HIT Global is shaping the future of IT by combining rigour, innovation, and empathy.

Our Vision

” To certify every IT professional on the planet in Humanising IT™. “

Our Purpose

” To make IT service management human-centred. “

What We Do

From self-paced online learning to immersive masterclasses, HIT Global equips IT professionals with the skills to design and deliver services that are stable, secure, and meaningful for the people who use them.

We partner with organisations to reframe service challenges, redesign operating models, and apply the Humanising IT™ Double Diamond Framework (HIT DDF™) to real-world ITSM environments.

We’re proud to lead a growing movement of IT leaders, practitioners, and innovators who are rethinking what IT can and should be. Our certified professionals are applying Humanising IT™ across industries — from aviation and banking to healthcare and education.

Leadership Team

Katrina Macdermid

Co-Founder & Principal Strategist

Katrina is the creator of the Humanising IT™ Double Diamond Framework, a contributing author to ITIL 4, and a recognised global thought leader in IT service management. She has worked with leading enterprises across aviation, banking, and government, bringing human-centred design into IT to transform service outcomes at scale.

Mark Basham

CEO & Co-Founder

Mark, an experienced CEO, brings a wealth of operational leadership and commercial experience to HIT Global. With a background spanning technology, service delivery, and international consulting, Mark ensures our programmes and partnerships deliver measurable results for clients and learners worldwide.

Wesley Eugene

Senior Vice President, North America

Wesley leads HIT Global’s presence across North America. A seasoned IT leader and keynote speaker, he has been recognised as a Georgia CIO of the Year finalist and is known for championing human-centred innovation in technology. At HIT Global, Wesley drives adoption of Humanising IT™ across enterprises and industries in the US and Canada.

Tariq Valani

Regional Managing Partner, Middle East

Tariq is based in the UAE and brings decades of experience in IT support services, global operations, and digital transformation. As Regional Managing Partner, he supports organisations across the Middle East to embed Humanising IT™ principles into their ITSM practices, with a focus on scaling support models, vendor collaboration, and trusted automation.